SEG Plaza (赛格广场, Sàigé Guǎngchǎng) is a 71-floor mixed-use skyscraper located at the intersection of Huaqiang North Road and Zhenbei Road, Futian District, Shenzhen, Guangdong Province, China. Completed in 1999, the tower rises 292 metres above sea level and serves as the flagship landmark of the world's largest electronics wholesale district, Huaqiangbei.

赛格广场（SEG Plaza）是一座71层综合用途摩天大楼，位于中国广东省深圳市福田区华强北路与振北路交汇处。大楼于1999年竣工，高292米，是全球最大电子批发区华强北的标志性地标。

The building is operated by the Shenzhen Electronics Group (SEG Group), one of China's earliest state-backed electronics conglomerates, founded in 1985 under chairman Ma Fuyuan. The lower floors of the tower — commonly referred to as the SEG Electronics Market (赛格电子市场) — house over 3,000 vendor stalls dealing in electronic components, semiconductors, consumer electronics, mobile phones, laptops, accessories, and LED products.

大楼由深圳电子集团（赛格集团）运营，该集团是中国最早的国有电子企业集团之一，由马福源于1985年创立。大楼低楼层通称赛格电子市场，逾3000个摊位经营电子元器件、半导体、消费电子、手机、笔记本电脑、配件及LED产品。

Historical Significance

历史意义

SEG Plaza is arguably the most historically significant building in Chinese technology history. In 1998, the year the building's predecessor was reconstructed as the modern 71-floor tower, Pony Ma Huateng and four Shenzhen University colleagues founded Tencent from a small office inside the adjacent SEG Science and Technology Park — with a starting capital of just 500,000 CNY. From this origin point in the SEG complex, Tencent grew to become China's most valuable company and a US$900 billion enterprise.

赛格广场堪称中国科技史上最具历史意义的建筑。1998年，即前身大楼重建为现代71层大厦的同年，马化腾与四位深大同学在毗邻的赛格科技园一间小办公室创立腾讯，注册资本仅50万元。从赛格综合体的这一起点出发，腾讯发展成为中国市值最高的企业，市值一度达9000亿美元。

Beyond Tencent, the SEG district has produced more than 50 billionaires from people who started with a single one-meter counter in the building's early years. The market's proximity to Shenzhen's manufacturing base, component suppliers, and export infrastructure made it the undisputed global hub for hardware entrepreneurship.

除腾讯外，赛格区域还孕育了逾50位亿万富翁，他们都是从大楼早期的一米柜台起步。市场紧邻深圳制造业基地、元器件供应商及出口基础设施，使其成为全球硬件创业无可争议的核心枢纽。

Notable structural incident: In March 2021, SEG Plaza experienced an unusual vibration event that caused a temporary evacuation. Investigations by Shenzhen authorities concluded the oscillation was caused by vortex-induced resonance triggered by wind conditions, not structural failure. The building was cleared and fully reopened within days.

值得关注的结构事件：2021年3月，赛格广场发生异常晃动，导致人员临时疏散。深圳当局调查结论为：振动由风力引起的涡激共振所致，并非结构故障。大楼经核查后数日内全面恢复开放。

Architecture & Design

建筑与设计

The tower was designed by the Shenzhen Architectural Design and Research Institute and constructed between 1996 and 1999. Its tubular steel frame structure was considered innovative for its era in mainland China. The building features a distinctive latticed steel exterior and connects via an elevated walkway to the adjacent SEG E-Market building, creating a continuous retail ecosystem spanning two major towers.

大楼由深圳市建筑设计研究总院设计，1996年至1999年建造。其管桁式钢框架结构在当时的中国大陆属于创新设计。大楼外立面采用独特的格栅钢结构，并通过架空连廊与毗邻的赛格电子市场大楼相连，形成跨越两栋主楼的连续零售生态。

Economic Impact

经济影响

  • The broader Huaqiangbei district contributed approximately 20% of Shenzhen's GDP in 2020
  • 华强北商圈2020年贡献深圳GDP约20%
  • Annual sales within the SEG complex exceed 20 billion CNY
  • 赛格综合体年销售额超200亿元
  • SEG Plaza serves buyers from over 40 countries every day
  • 赛格广场每日服务来自40余个国家的买家
  • The district employs more than 130,000 people in electronics commerce and related industries
  • 商圈从业人员逾13万，覆盖电子商贸及相关行业
  • Over 50 billionaires trace their start to stalls inside this building
  • 逾50位亿万富翁的创业起点正是这栋大楼内的摊位